Vital Small Print

The inestimable Long or Short capital has returned with an excellent piece of investment advice;

Let’s read the unabridged portion of that quote (from this article):

Assuming the first few owners don’t die horribly, it also seems like there will be a high likelihood of these vehicles making their way to high-end rental destinations.

I have bolded the important caveat for the benefit of unsophisticated investors, as well as the Japanese. When evaluating a product’s feasibility in the market place, and the returns one hopes to generate from an investment in such a product, it is crucial to ascertain the percentage probability that the first few owners die horribly. I can’t stress enough how bad the first few owners dying horribly would be — I mean it would be horrible to your investment. So try and avoid that.

Admittedly they are talking about the Martin jet-pack (which has no jets and isn’t a pack) but the point still stands.

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