Euphemism of the Day #1

Today’s euphemism is brought to you by the loveable funsters at Volkswagen and is;

Entfeinerungor in English  “derefinement”

Derefinement is the new way of saying decontenting, now that everyone has worked out decontenting means ‘taking out the good bits and making something rubbish’

This is used in a context such as “We are going to derefine Skoda as everyone has worked out they are better and cheaper than the equivalent Volkswagen they are based on”.  So for any Skoda owners who were enjoying the fact the brand has finally emerged as respectable I can only say bad luck, it’s back to the depths for Skoda.

Today’s bonus euphemism is also from VW and describes the situation where instead of sacking someone you wait till they die or retire. In VW speak this is ““die biologische Lösung”, “the biological solution.” Almost as if the company had a shady history in such terminal solutions…..  wait a minute..

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One Response to “Euphemism of the Day #1”

  1. […] don’t like it when their subsidiary Skoda offers better value than VW, says A Wicker Man: Today’s euphemism is brought to you by the loveable funsters at Volkswagen and […]

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